Profit 101 Series
Building a Startup
From Nothing to Profit
A step-by-step series documenting what you should be focusing on for each step of your product building journey.

Profit 101: Intro
May 8, 2023
Startup Growth and Profit

Profit 101 #2: How to Start
May 10, 2023
Start Fractionally!

Profit 101 #3: Year 1
May 15, 2023
Find Your Customers!

Profit 101 #4: Minimum Viable Revenue
May 22, 2023
MVR, the corollary to MVP

Profit 101 #5: Fail Fast
May 30, 2023
a VC innovation

Profit 101 #6: Let's Talk About TAM
Jun 28, 2023
Getting Market Size Right

Profit 101 #7: Pricing and Unit Economics
Jul 24, 2023
If Your Unit Economics Don't Work Now...

Profit 101 #8: Not All Cofounders Are Created Equal
Aug 18, 2023
But Don't be Stingy, Quantify

Profit 101 #9: Not All Revenue is Created Equal
Sep 21, 2023
Using Gross Margin as a metric instead

Profit 101 Video: How to get to 50% Profit Margins, Part I
Oct 12, 2023
Achieve 50% Profit Margins in a Software Business

Profit 101 Video: How to get 50% Profit Margins, Part 2
Oct 19, 2023
Achieve 50% Profit Margins in a Software Business

Profit 101 Video: Pursuit of Profit Margins - Fractional Hiring
Oct 25, 2023
How Fractional hiring can help you achieve 50% profit margins

Profit 101 Video: Pursuit of Profit Margins - Cost Savings
Oct 26, 2023
Managing costs with fractional hiring

Profit 101 Video: Pursuit of Profit Margins - De-risking
Oct 26, 2023
Remove risk with fractional hiring decisions

Profit 101 Video: Pursuit of Profit Margins - Talent Pool
Oct 28, 2023
Increase your talent pool size for better performing individuals

Profit 101 Video: Startup Costs - Marketing
Nov 8, 2023
A breakdown of marketing needs for your startup

Profit 101 Video: Startup Costs - Hosting
Nov 8, 2023
How to choose a Hosting solution when you're a startup

Profit 101 Video: Startup Costs - Software
Nov 8, 2023
What sofware is needed, and what is too expensive

Profit 101 Video: Tech Debt
Nov 16, 2023
When your code is not flexible enough to support new features

Profit 101 Video: Testing for the Highest ROI
Nov 17, 2023
Unit testing vs testing at the API layer
